Online Ads Kya Hai? Complete Beginner Guide (2025)
By Samarth Tiwari
Introduction – Ek Chhoti Kahani 🎯
Samajh lo bhai, mere ek dost ki ek small stationery shop hai. Wo sochta tha ki “Mere paas paisa nahi hai bade banner lagane ka ya TV pe ad chalane ka, mai customers kaise lao?”
Maine bola – “Bhai, banner aur hoarding bhool ja. Ab zamaana hai Online Ads ka. Google, Instagram, YouTube pe ad chala. Tere paas chhota budget hoga to bhi targeted customers tak directly pahunchega.”
Usne ek simple sa Facebook Ad chalaya: “School Stationery – 20% Discount Near You.” Sirf 500 rupee ke ad me usko 50+ naye customers mil gaye. 🚀
Yeh hai Online Advertising ki power.
Online Ads Kya Hai? (Simple Definition)
Online Ads (Digital Advertising) ka matlab hai – apne products ya services ko promote karna internet ke through, jahan aap sirf unhi logon ko target karte ho jinko aapka product chahiye.
👉 Simple words me:
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TV Ads = Sabko dikhte hain, chahe unhe interest ho ya na ho.
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Online Ads = Sirf unhi ko dikhte hain jo interest rakhte hain.
Online Ads Kyon Zaroori Hai? (Why Important)
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Target Audience milta hai – Har ek paisa sahi jagah lagta hai.
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Budget Control – 100 rupees se shuru kar sakte ho, lakhon tak le ja sakte ho.
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Trackable Results – Kitne log ne dekha, click kiya, kharida – sab dikhai deta hai.
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Fast Results – Aaj ad chalao, aaj hi result dikhega.
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Global Reach – Ghar baithe duniya bhar ke customers tak pahuncho.
👉 Example: Agar aap ek online course bech rahe ho “Learn Guitar in 30 Days”, to Google Ads me sirf unhi logon ko target kar sakte ho jo search kar rahe hain “Guitar lessons online.”
Online Ads Kaise Kaam Karte Hain?
Step 1: Target Audience Select Karna 🎯
Aap decide karte ho kisko ad dikhana hai:
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Location (Delhi, Mumbai, India, Worldwide)
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Age group (18–25, 25–40, etc.)
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Interest (Music, Fitness, Food, Travel)
Step 2: Ad Banana ✍️
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Headline
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Image/Video
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Call to Action (CTA) – “Buy Now”, “Learn More”
Step 3: Budget Decide Karna 💰
Aap decide karte ho daily kitna paisa kharch karna hai (example: ₹200/day).
Step 4: Results Track Karna 📊
Ad manager aapko batata hai kitne logon ne click kiya, kitne ne purchase kiya.
Types of Online Ads
1. Search Ads (Google Ads)
Jab koi banda Google pe search karta hai, to aapka ad top pe dikhai deta hai.
👉 Example: “Buy Shoes Online” search karne par top pe Nike ka ad dikhna.
2. Display Ads
Banners, images jo websites pe dikhte hain.
👉 Example: Aap ek news website padh rahe ho aur side me Swiggy ka ad aa gaya.
3. Social Media Ads
Facebook, Instagram, LinkedIn, TikTok, Twitter pe ads.
👉 Example: Insta reels dekhte time aapko ek “New Perfume Brand” ka sponsored post dikha.
4. Video Ads
YouTube pe jo video shuru hone se pehle ad aata hai.
👉 Example: “Skip Ad in 5 seconds” wala.
5. Shopping Ads
E-commerce products ke liye jo Google pe images ke sath price dikhate hain.
👉 Example: “Buy iPhone 15” search karte hi product listings dikhte hain.
6. Remarketing Ads
Wo ad jo baar-baar aapko dikhte hain agar aapne website visit ki hai.
👉 Example: Ek baar Flipkart pe shoes dekhe aur agle 5 din Instagram pe wahi shoes ke ads aaye. 😅
Real-Life Example: Online Ads ki Power
Meri ek friend ki ek homemade chocolates brand hai. Pehle sirf colony me bikti thi.
Phir usne Instagram Ads chalaye:
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Target: “Delhi + 18–35 age + chocolate lovers”
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Budget: ₹300/day
Ek hafte me hi 200+ orders aaye.
Offline stall → Sirf 10 log.
Online Ads → 200+ log 🚀
Beginners Ke Liye Online Ads Start Karne Ka Roadmap
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Choose platform – Google Ads, Facebook Ads, Instagram Ads.
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Set goal – Awareness, sales, website traffic, leads.
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Budget fix karo – Small se start karo (₹200–500 daily).
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Create ad – Clear headline + engaging image/video + CTA.
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Target right audience – Har kisi ko nahi, sirf interested logon ko.
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Monitor results – Daily check karo CTR, conversions.
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Optimize – Jo ad chal raha hai use aur boost karo, jo flop hai use band karo.
Common Mistakes Beginners Karte Hain
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Sirf “Boost Post” pe paisa waste karna ❌
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Har kisi ko target karna (result = zero) ❌
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Poor creatives (boring photo/text) ❌
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Results analyze na karna ❌
FAQs – Online Ads
Q1: Online Ads me minimum budget kitna chahiye?
👉 ₹100–200/day bhi start karne ke liye kaafi hai.
Q2: Kaunsa platform best hai?
👉 Agar product hai → Instagram/Google.
👉 B2B services hai → LinkedIn.
👉 Local business hai → Facebook.
Q3: Results kab milte hain?
👉 Ads ke results turant milte hain (same day).
Q4: Organic vs Paid me difference kya hai?
👉 Organic = free lekin slow. Paid ads = paid lekin fast results.
Conclusion – Online Ads Se Growth Possible Hai 🚀
Samarth bhai aur doston, ek baat yaad rakho –
Aaj ke time me online ads ek small shop ko bhi bada brand bana sakte hain.
TV aur hoarding wale zamaane gaye. Ab chhota business bhi Facebook ya Google pe ad chala kar bade se bada brand compete kar sakta hai.
Start small, test karo, results analyze karo – aur dheere dheere aap bhi apna business online grow kar loge.
Author: Samarth Tiwari
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